Put yourself in your customer shoes: The Empathy Map Canvas
A downloadable map to develop customer empathy. Reference map/template designed to help better understand your customers by placing yourself in their shoes.
The map is designed for specifically this purpose so that you have "a chance to imagine what their experience might be like, to give us a sense of what it “feels like to be them.”"
100% free.
Downloadable PDF.
My comment: Very useful tool to aid in empathy development. Particulary helpfuf if used in conjunction with the Value Proposition Canvas. Recommended to any customer-centered startup/business.
Try it out now: http://gamestorming.com/empathy-map-canvas-006/
PDF: http://gamestorming.com/wp-content/uploads/2017/07/Empathy-Map-Canvas-006.pdf
More info: https://medium.com/the-xplane-collection/updated-empathy-map-canvas-46df22df3c8a
Developed by Dave Gray, founder of XPLANE and author of Gamestorming